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News About Advertising
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TV Advertising Done Right for Small Business (TheStreet.com) 10 Mar 2010 at 6:15am
Even though advertising is migrating to the Internet, the television can still help small businesses get the word out.
JCDecaux Full-Year Net Plunges on ?Worst? Advertising Slump (Bloomberg) 10 Mar 2010 at 6:39am
March 10 (Bloomberg) -- JCDecaux SA , the world?s second- biggest seller of outdoor advertising, posted a steeper drop in full-year profit than analysts estimated because of an unprecedented ad crunch.
False advertising suit against Lifelock (13 News, WVEC Hampton Roads) 10 Mar 2010 at 7:32am
RICHMOND (AP) -- Attorney General Ken Cuccinelli says Virginia is among 35 states settling a false advertising suit against an Arizona company that promised to protect consumers from identity theft. The states and the Federal Trade Commission brought false advertising claims against Lifelock Inc. The company has heavily advertised its $10 per month fraudprotection service for several years ...
Cash-strapped CIB turns away racy advertising (FOX 59 Indianapolis) 10 Mar 2010 at 7:51am
The Capital Improvement Board unanimously rejected an ad for Axe deodorant, saying the advertisement sent the wrong message. Some find it hard to believe the CIB would turn any advertising down, when the group is in desperate need of money. The Capital Improvement Board unanimously rejected an ad for Axe deodorant, saying the advertisement sent the wrong message. Some find it hard to believe the ...
Fite joins AB Advertising Group (San Diego Union-Tribune) 10 Mar 2010 at 2:22am
Ryan Fite has joined AB Advertising Group in Carlsbad as director of sales and marketing.
Social Engagement Networks Could Enhance Advertising Effectiveness, Study Sho... 10 Mar 2010 at 9:25am
MIAMI, FL--(Marketwire - March 10, 2010) - Many news consumers feel bombarded by advertising but are more receptive to it if is presented in a trusted, interactive environment, a new study for The Associated Press concludes.
PKO BP to pay z?.5.7 million fine over advertising (Warsaw Business Journal) 10 Mar 2010 at 10:02am
A court has approved a decision by the Office of Competition and Consumer Protection (UOKiK) to fine PKO BP z?.5.7 million over an advertising campaign which was deemed to be misleading.
US online advertising spend set to overtake all print and DM (Media Week Online) 10 Mar 2010 at 5:40am
New York - Spending on digital advertising in the US will overtake print for the first time this year, according to new figures.
BlackArrow and Fox Cable Networks Partner on Dynamic Advertising Trial for Vi... 10 Mar 2010 at 10:00am
BlackArrow, a leading worldwide provider of advanced advertising solutions for New Television platforms, today announced it has partnered with Fox Cable Networks to trial the BlackArrow Advanced Advertising System across the video-on-demand content of FX, National Geographic Channel and SPEED.
Social Engagement Networks Could Enhance Advertising Effectiveness, Study Sho... 10 Mar 2010 at 9:05am
MIAMI, FL--(Marketwire - 03/10/10) - Many news consumers feel bombarded by advertising but are more receptive to it if is presented in a trusted, interactive environment, a new study for The Associated Press concludes. The study of advertising consumption among consumers in four U.S. cities was conducted by the ethnographic research company, Context-Based Research Group of Baltimore, and ...
